Embark on a journey of creativity and inspiration with SAM. Ignite your imagination with design tips, projects, travel inspiration, and free resources, guided by the wisdom of Susan Drover.

The Art of Sitting: Choosing the Right Stool for Your Space

The Art of Sitting: Choosing the Right Stool for Your Space

The presence of the perfect counter stool can truly transform your home experience. Whether you're entertaining guests, seeking a cozy ambiance for cherished moments with loved ones, or enjoying a meal, the right seating can elevate any occasion. Now, you may be wondering, which style is the best choice for my space?

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The Charm of Amsterdam’s Green Doors
Travel, Inspiration Erin Austin Travel, Inspiration Erin Austin

The Charm of Amsterdam’s Green Doors

I am just back from our travels to Holland, a beautiful country filled with history, architecture, culture, and unique charm. I’m not sure why I have not made the journey there before now, but I definitely will be back. While there are many things I loved from a design perspective, one thing I can’t help but reflect on was how the streets of Amsterdam were lined with rows of colourful canal houses, many boasting a unique and vibrant feature — green doors!

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A bedtime story for design lovers
The Susan Edit Erin Austin The Susan Edit Erin Austin

A bedtime story for design lovers

Wallpapers have long been a foundation for many of our designs at SAM. For the design of Dvele Inn, I envisioned a seamless blend of historic details and modern furniture and accessories, always planning to create something very unique to the tourism property market in Newfoundland & Labrador. My jumping-off point was a wallpaper that instantly drew me in, and from here, the design was born.

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A Love Letter to Local Collaboration: SAM Design + Georgetown on My Mind + Hungry Heart Café by Stella’s Circle
The Susan Edit Erin Austin The Susan Edit Erin Austin

A Love Letter to Local Collaboration: SAM Design + Georgetown on My Mind + Hungry Heart Café by Stella’s Circle

Today at SAM my heart is filled with warmth and gratitude for the incredible collaborations that thrive within our local community. It's the perfect moment to shine a spotlight on a collaboration that has recently started blossoming, bringing design creativity, passion, fun, and a sense of community to a beloved social enterprise in our town.

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Heritage Modern: Exploring Susan Drover’s Nordic-inspired Heritage Home in the heart of St. John’s
Design Spotlight Erin Austin Design Spotlight Erin Austin

Heritage Modern: Exploring Susan Drover’s Nordic-inspired Heritage Home in the heart of St. John’s

Inspired by her passion for all things Nordic, this historic townhome was a labour of love for SAM owner, Susan Drover. Tastefully renovated and restored with the comfort of her family in mind, the starting point for the space was the chevron floors, a detail that Susan had been dreaming of adding to the right home for many years.

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Introducing our first ever SAM Lookbook: The Paths We Travel, inspired by the beauty of Iceland
Inspiration Erin Austin Inspiration Erin Austin

Introducing our first ever SAM Lookbook: The Paths We Travel, inspired by the beauty of Iceland

Our first-ever SAM Design Lookbook is a love letter to nature’s wonders. Whether you're an interior designer, an art enthusiast, or simply someone who appreciates the aesthetics of our world, this Lookbook is a must-have addition to your collection. Don't miss out on the opportunity to bring the enchantment of Iceland into your space through some of our favourite furniture pieces and accessories.

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